Ultimate Guide to I Am Grounded Caffeinated Bars

What if your energy bar could fuel your training and help save the planet? That’s exactly what I Am Grounded is doing - turning discarded coffee fruit into antioxidant-rich snack bars that pack a serious punch. Born in Sydney and fuelled by purpose, this brand is leading a sustainability revolution, one bar at a time.

What is I Am Grounded?

I Am Grounded was founded by Lachlan Powell and Vanessa Murillo. Their mission is to create systemic change in coffee by upcycling the coffee fruit into an antioxidant-packed concentrate to save the fruit from waste & contaminating river systems. With this they created their Coffee Fruit Bar.

Where are I Am Grounded based?

I Am Grounded is based in Sydney, NSW, Australia. Here they help improve the planet by upcycling the 91% of coffee fruit that ends up as landfill, releasing greenhouse gas emissions and polluting local ecosystems.

Is I Am Grounded a good brand?

I Am Grounded is a brand with a big heart that also packs a punch with real good tasting natural energy and protein bars. Since March 2019, I Am Grounded have upcycled just over 33,000 kilos of coffee fruit from Colombia. They are a brand making a difference to environmental sustainability that place YOU the consumer as the casual hero.

Our favourite I Am Grounded product

SUPR Bar

I Am Grounded SUPR Bars are made with upcycled coffee fruit, supporting sustainability and offering a natural caffeine kick. They are gluten free, dairy free, vegan and free from artificial additives. These bars are packed with antioxidants from coffee fruit, cacao and dates. Each bar contains 18-19% plant protein and has been awarded with a 5 star health rating. Ideal for use during long training sessions or as a healthy snack.

SUPR flavours include; Blueberry Cashew, Espresso Peanut Butter and Cocoa Almond Choc.

Does coffee fruit taste like coffee?

Nope! It's actually more berry-like than coffee-like. But don't worry coffee lovers - their Espresso bar still packs that proper coffee punch thanks to added specialty coffee beans! Try it yourself!