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Fractel

Fractel aims to craft the finest sustainable sportswear by combining expertise with enthusiasm. Designed for the outdoor community, and runners in particular, these Australian-designed hats encourage exploration, individuality and getting outside.

Fractel derives its name from the term "fractal," which represents an infinite pattern often found in nature, like trees, rivers, and mountains.
This connection to the natural world and its limitless potential inspired the brand. Fractel's logo embodies the essence of a fractal, featuring a simple design where two branches grow from a single origin. This concept of endless iterations reflects their philosophy: with one idea, anything is possible. Fractel aim to inspire others by showcasing the beauty and potential of creativity in all aspects of life.