3Bros
3Bros bakes authentic Dutch stroopwafels fresh in Fayetteville, Georgia, using a family recipe passed down through generations. Started as a home business and now running America's first fully automated stroopwafel bakery, 3Bros makes the caramel-filled waffle cookies athletes reach for as a quick, carb-rich energy snack.
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3Bros started as a family project between a Dutch father and his Georgia-born wife, who wanted their three sons to learn real business skills, one testing recipes, one building the website, one handling design and sales.
Their stroopwafels sold out at local markets, so in 2019 the family built a dedicated bakery near Atlanta to bake Dutch stroopwafels for the whole country. By 2022, that bakery had doubled in size and become the first fully automated stroopwafel bakery in the USA. Today 3Bros ships its caramel-filled cookies fresh across America, still run by the same family that started it.